Our story begins in Paris in the 1950s

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In the aftermath of the war, Parisians rediscovered the pleasures of celebration. The capital of France was in full euphoria, from the alleys of Saint-Germain-des-Prés, a haunt of intellectuals and artists, to the village of Montmartre, which had become legendary.

Women are reconnecting with a fully assumed femininity. Influenced by Hollywood stars, they are adopting an elegant style and sophisticated makeup. In order to keep a complexion always radiant, it is then recommended to sleep well… and to double cleanse your skin every evening.

A response to a daily need

Since the 1950s, it has been recommended to cleanse and remove make-up from your skin daily, but how can you do it optimally when the right product does not yet exist? It is in this context that a renowned pharmacist from Place des Vosges created a make-up remover and cleansing lotion for theatre actresses, in order to meet a daily need.

The Parisian

As early as the 18th century, Jean-Jacques Rousseau already had a precise description of the Parisian woman: she is "free, romantic, resilient, elegant". The Parisian woman is indeed endowed with multiple facets united under one personality trait: freedom of tone. Her verve, her charm, her sensuality and her eccentricity earn her many envious women. Being a Parisian is an art and above all that of knowing how to combine contradictions brilliantly: she is sensual but makes no effort to be so, she wears makeup while remaining natural, she has a mastery of the tousled-styled bun, of which she alone knows the secret, she wears men's shirts while remaining irresistible, and she has a repartee that would make her rivals pale.

The Parisian woman wants to be beautiful while giving the illusion that she has done nothing for it. It is an art that we call "French elegance".

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What if we put Paris in a bottle?

Even today, we want to transform a daily gesture of care into a happy moment of pleasure and sensuality , by embodying the lightness, elegance and personality of the Parisian woman.

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